Breener

Built for commercial furniture dealers, manufacturers & reps

Your technology partner for commercial furniture.

Breener is an independent agency for commercial furniture. We build the brand, product data, and AI systems your business runs on. No platform, no seats, no subscription.

How much furniture is your website not selling?

Free Growth Score · 40 seconds · No sign-upRather talk? Book a call

A buyer smiling at a finished quote on her phone

Quote in minutes, not days.

A buyer picks the chair, the finish, the fabric. The price, spec sheet, and quote are ready before they put the phone down.

Proposals that used to take two days now go out the same afternoon. Breener rebuilt how we quote.
Dealer Principal
Contract furniture dealership

Commercial furniture runs on friction.

Most dealers and manufacturers aren't losing deals on product. They're losing them to slow quotes, buried spec data, and follow-ups that never happen.

What we build

Sell faster when your data, tools, and follow-up finally connect.

Every engagement is a custom build, scoped to one business. These are the kinds of systems we've shipped for dealers, manufacturers and rep groups. You own the result.

Quotes
3
SMT
  • Meridian Health HQ · 120 WSSent
  • Law firm reconfigDrafting
  • Reception refreshTo quote

AI Quoting & Proposals

Turn floor plans, spec sheets, and price lists into accurate quotes and proposals in minutes, not days, with the right SKUs, finishes, and margins every time.

New inquiry from website
Enrich & score the lead
Alert the rep in Slack

Lead Capture & Follow-up Automation

Every inquiry gets enriched, routed to the right rep, and followed up automatically, so no lead sits in an inbox while a competitor calls back first.

Your buyers already moved online. Most furniture websites didn't.

Designers, facilities teams and procurement research, shortlist and increasingly buy without calling a rep. The systems below are how our clients meet them there.

  • 67%

    of B2B buyers now prefer a rep-free buying experience, up from 61% a year earlier.

    Gartner, March 2026
  • 47%

    of dealer designers prefer to narrow product options through digital self-service. Only 35% want to talk to a specialist first.

    ThinkLab, 850+ designers
  • 87%

    of sales organizations already use AI, and 54% of sellers have worked with an AI agent.

    Salesforce, State of Sales 2026
  • $16.5B

    US office furniture market in 2026, with healthcare the fastest-growing segment at 6% a year.

    Mordor Intelligence, 2026

Product Data & Catalog Systems

Your catalogs, price lists, and spec sheets become one clean source of truth that feeds your website, quoting, and e-commerce.

  • Consolidate PDFs, price lists, and spec sheets into structured product data
  • Push accurate SKUs, finishes, and pricing to your website, dealer portal, and quoting tools
  • Keep every price change and lead time current across channels, automatically
Search 12,000+ SKUs
Price list
1.Manufacturer PDF received
Breener
1.Structured SKUs, finishes & pricing

AI Sales Assistant

Give your reps and customers instant answers on specs, finishes, and lead times, pulled from your own data, not a generic model.

  • Answer spec and pricing questions in seconds, 24/7
  • Draft RFP responses and proposals straight from your catalog
  • Free your reps to sell instead of search
Proposal · Meridian Health HQQ3
Ready

This proposal covers 120 height-adjustable workstations with acoustic screens, a 6-week lead time, and pricing from the current Q3 list.

HealthcareProposal
Case study · built for a seating manufacturer

Turn your configurator into a lead engine.

We built the first AI imaging platform in commercial furniture for a chair manufacturer. Buyers configure a chair and see it in a real room in seconds. Every render captures a name, an email, and the exact spec, and hands all three to a rep.

Executive officeBoardroomHealthcareHospitality
A rendered loft office furnished with the configured task chairs Rendered in 38 s · 4K1 / 6

Photorealistic scenes on demand

A buyer picks a chair, a finish, and a setting. The system renders it into an executive office, boardroom, clinic, or hotel lobby in seconds, and scores every image for accuracy before it's shown.

The 3D chair configurator with mechanism, material, and caster options
New lead Sent to rep
Contact
Dana Whitfield
Email
dana@studioform.co
Chair
Amalfi · Tilt lock · Chocolate
List price
US$1,422

Every render is a captured lead

People give a name and email to generate. The chair they built, with its SKU, options, and list price, goes to the right rep with the image, at the moment of highest intent.

photorealistic scenes generated to date
1,200+
from a configured chair to a finished room
<60 s
of renders tied to a named contact for the reps
100%
Read the case study
Live demo

Let buyers configure it, then quote it instantly.

Real-time 3D configurators built from your CAD and product data. Every fabric, finish, and option a customer picks becomes a spec sheet and a quote. No rendering queue, no re-keying.

Loading 3D model…

Drag to orbit · scroll to zoom

What we do

Trusted by teams that live and breathe contract furniture

AI assistants and lead generation. Instant answers on spec and availability, plus Lead Radar, which turns permits, tenders and news in your territory into projects and the people to call.

AI sales tools and Lead Radar

Reps and dealers

How we work

How a Breener engagement works

SystemsData

Day 1–2

Map the quote-to-order workflow
Audit catalog & price-list data
Interview the sales team

Day 3–5

Insights

Practical notes on selling furniture smarter

Field-tested thinking on AI, product data, and sales systems for dealers, manufacturers, and independent reps.

Two colleagues reviewing a proposal in a bright showroom office

Featured case study

How we rebuilt Nightingale, a seating maker since 1928

A ten-month, end-to-end rebuild for a commercial seating manufacturer: new brand, custom commerce, a 10,000-row product database, a real-time 3D configurator, and the first AI imaging platform in the industry.

Read more
FAQ

Common questions, straight answers

Have a question about your situation? Book a call and we'll get back to you within one business day.

Book a call

An agency. There's nothing to subscribe to and no platform to log into. We scope, design and build each project for one business (website, product data, quoting, lead tools, AI assistants), hand over the code and the data, and stay on only if you want us to.

Commercial furniture businesses only: dealers, manufacturers, and independent rep groups. We come from the industry, so we already know how you quote, spec, and sell.

No. We connect to what you already run (CRM, quoting tools, dealer portals, e-commerce) and fill gaps only where it clearly pays off. Most clients start with one workflow and expand from there.

Practical, measurable automation: quoting from your price lists, drafting proposals and RFP responses, enriching and following up leads, and answering spec questions from your own data. No science projects.

Discovery happens in week one. Most builds deploy across weeks two through six, then we move to ongoing optimization as your catalog, pricing, and team change.

Per project, fixed scope. Discovery tells us what's worth building first; you get a proposal with a price and a delivery date, not a monthly fee. Add-ons later are scoped the same way.

You do. The code, the product data, the integrations and the AI configuration all live in your accounts. If we part ways, everything keeps running without us.

Yes. Your data stays yours, access is role-based, and we never train shared models on your pricing or customer information.

Less friction. More furniture sold.

An independent agency, one industry, custom builds you own. Tell us where the friction is and we'll scope the first project.

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